YOUTUBE FOR PERSONAL BRANDING
Are you serious about your personal brand?
Well, as you might already know, these days you can’t prescind from having a strong video presence. The most consumed type of media of our generation.
Video allows you to put a face on your business, convey your ideas in a direct and personal way and create a deeper relationship with your audience. Another upside offered by video content is that some of YouTube videos could come up on Google for searches related to your personal brand. This offers some great advantages:
- Gives you a lot more authority in your field
- Legitimises you as a trustworthy personal brand
- Makes the whole brand look bigger and more professional
- Allows you to control even more real estate on the first page of Google
Ok, you are sold on this, but where can you get started?
YOUTUBE MICRO TACTICS.
It’s not just a matter of creating and uploading a video. Google will only feature successful and relevant content. To get to that point you will need to have material with strong rankings on YouTube. That’s where you’ll need to focus your attention and strategy.
The task can seem daunting, but there are some good practices you can follow.
Research your keywords
Even before getting your camera rolling, you should have a precise idea in mind of what you want to say. The topic, the audience you want to hit and the problems you are aiming to solve.
To have more chances to be discovered you should start doing some groundwork. Research what the relevant keywords are and what your main competitors are doing. This process will give you an idea of which are the most important keywords and sentences you’ll need to use. It will also make you find out about what people are searching for and what kind of content you’re up against.
Some simple tricks for doing your keyword research are:
- Go to YouTube and try looking for a video similar to the one you want to publish. What type of content does come up? How many video results come up for each search?
- Use Google autocomplete feature to come up with similar ideas in your niche. Is there an angle you didn’t think about? Are there some specific sub-topics that keep coming up?
- Use Google AdWords keyword planner tool to see which are the keywords would suggest and how competitive they are.
- Go on one of your competitors’ videos, inspect the source code of the page and use the search feature to look up the keywords they are trying to rank for.
Tip: For an advanced keyword research tool check out YT Cockpit
Be The Best Creator
Once you know the specific niche of the video like the palm of your hand, you are ready to work on your content.
Ultimately, the thing that will define if your video is successful or not is the quality of your content. If your audience relates to it and finds it compelling and engaging, they will watch it for longer and interact with it.
To produce some engaging content that will have better chances of ranking higher, you should ask yourself:
- Does my video solve a problem or answers a question?
- Can my target audience relate to my message?
- Does everything I say fit my personal brand perfectly?
- Is the quality of the video high enough?
- How can I stand out from the competition?
- Do the first few seconds hook the viewer in?
Great content spurs engagement. Likes, comments, shares, subscribes. These are all massive ranking factors. You should always be seeking them for SEO purposes, but also for social proof and community building. Ask your viewers for some support, but also make your content interactive. Ask questions or opinions. Get the discussion started.
Give YouTube As Much Information As Possible
YouTube gives you a good set of on-site SEO tools for each video you upload, and it would be foolish to not take full advantage. This type of on-content SEO gives YouTube an idea of the kind of video you are uploading and where it should be shown.
The main aspects you’ll need to take care of are:
- Having a compelling caption. You can have quite a bit of text that explains what’s the content of your video. You can also add some notes and advertise all your social platforms.
- Set relevant tags. These are the keywords you think are essential for the video. Use the keyword research you’ve done beforehand to get this section filled with appropriate terms you are aiming to rank for.
- Add Captions to your video. They will not only give a much better experience to your viewers, but they also supply some extra context to YouTube. This way, they can rank your video with more effectiveness.
- Add your video to playlists. Especially if you have more than 10-15 videos, organizing your content in playlists, maximizes the chances of your video to be found.
Creating videos is hard enough as it is, but there’s no point in going through all that effort if nobody is going to watch them. That’s the ultimate reason why you should strategize the SEO of your video content carefully.
A very powerful tool that can take your personal brand to a completely different level. Make you an authority, establish you as a trustworthy source of information and a must-follow content provider.
Stand Out From The Crowd
Ok, now your content is ready. The message is loud and clear. You’ve done your research and used the right keywords. You can now just sit back and hit that upload button on YouTube. Wrong.
This stage is where you can make a difference and make your brand stand out. Now you need to do your best to convince people to click on your video. The higher the click-through rate, the higher YouTube will rank you.
The competition on YouTube is brutal, and you need to give people a good reason for clicking on your video. They will decide in a split second, and the only things you can optimize are the title of your video and your thumbnail.
The title needs to be:
- Keyword Rich
Users need to understand instantly what you are going to talk about in your video. At the same time peek their interest, stimulate their curiosity and make the act of clicking on your video irresistible.
The thumbnail follows similar rules. It needs to:
- Stand out
- Be in line with your brand
- Be professional
- Stimulate curiosity
The thumbnail is a crucial part. It’s the first thing users will see in a crowded feed. It’s your principal touch point on social media and smart devices. Standing out is everything, but make sure your thumbnails follow your personal brand guidelines.
Tip: A very popular professional YouTube plugin that will help you manage your YouTube channel is TubeBuddy